Promotion, VIP & KPI Dashboard

Complete launch plan · 15 promotion mechanics · VIP maintenance · 90-day business simulation

Business direction: use welcome bonuses to convert registrations into FTD, daily and unlimited bonuses to drive repeat deposits, and VIP-linked rescue, birthday, referral, check-in and switch campaigns to support retention. VIP status itself has little automatic cash cost, so a 90-day protection period is reasonable when bonuses still require a qualifying deposit or claim condition.

Month 1 Launch Targets

Primary target: 3,000 registrations, 300 FTD and RM250,000–RM500,000 deposits. Base planning target is RM350,000.

Editable model

Customer Conversion Funnel

The VIP and promotion system must improve the second-deposit and 30-day retention stages, not only the first deposit.

Promotion Portfolio Overview

Campaign count, VIP-bound campaigns, launch readiness and estimated Month 1 realized cost.

Portfolio Summary

90-Day Financial Projection

Uses all enabled promotion assumptions, expected realization rates and business costs.

90-Day Summary

Complete Promotion Catalogue

All campaigns from your list are included. Blue fields can be edited. “TBD” items are intentionally left for final business decisions.

#EnabledPromotionCategoryVIP BoundBonus TypeBonus %Fixed / SpinsMax BonusTurnoverMax WithdrawalFrequencyStatusAudience / EligibilityImportant Terms

Campaign Cards

Easy management view for reviewing the objective and readiness of every campaign.

VIP Global Settings

Choose Lifetime, Monthly or Inactivity review mode. Protection starts after an approved upgrade; deposit thresholds control whether the assigned rank remains justified.

Editable VIP logic

Customer-Facing VIP Privileges Comparison

A presentation-style table similar to your reference. Every benefit and requirement value is editable.

Use + Add Row inside any orange category. Use Delete beside a benefit to remove it.Use on VIP landing page
VIP Privileges
VIP Transfer Program: customer service verifies the member's external VIP evidence, admin assigns an approved OCS8 tier, and the member receives that tier's privileges during the protection period. After protection, the configured deposit threshold and downgrade mode decide whether the rank is retained or adjusted.

Internal VIP Promotion Settings

Operational matrix for rescue, birthday, referral, check-in and VIP transfer campaign values.

TierUpgrade ThresholdDeposit ThresholdWeekly RescueBirthday BonusReferral RateReferral CapCheck-in Min DepositCheck-in RewardVIP Transfer DepositVIP Transfer BonusService

VIP Logic

Deposit Threshold

Controls whether the current tier is justified when an evaluation occurs. In Lifetime mode, the rank can still be adjusted; the system simply does not force a monthly maintenance review.

Qualified depositVIP transfer controlFraud adjusted

Protection Days

Prevents downgrade immediately after an approved upgrade or VIP transfer. The member keeps status temporarily, while major bonuses still require a qualifying deposit or claim condition.

Starts on upgradeEditable durationGrace drop control

Promotion Cost Model

Face bonus issued is not always equal to realized platform cost. The realization rate estimates how much bonus value becomes a true cost after turnover, expiry and forfeiture.

Planning estimate
PromotionEnabledEligibility BaseClaim RateAvg Qualifying DepositCalculated Face Bonus / ClaimRealization RateMonth 1 ClaimsMonth 1 Face IssuedMonth 1 Realized Cost90-Day Realized CostCost Note

Cost Guardrails

Cost Findings

90-Day Business & KPI Simulation

Edit assumptions for each month. Promotion cost is calculated from the full campaign portfolio.

MetricMonth 1Month 2Month 390-Day Total / Average

Calculated Financial Results

MonthFTDSecond DepositorsActive DepositorsTotal DepositValid TurnoverGGRFace Bonus IssuedRealized Promo CostNGR

90-Day KPI Target Table

Use this as the operating target for acquisition, conversion, retention, VIP and profitability.

CategoryKPIMonth 1Month 2Month 390-Day GoalManagement Purpose

Simulated Month 1 Management Report

Sample actual figures are included. Edit them to produce your real monthly report.

Target vs actual

KPI Performance

CategoryKPITargetActualVarianceAchievementStatusManagement Comment

Campaign Performance Sample

Use this section to identify which promotions generate deposits, repeat behaviour and profitable NGR.

PromotionClaimsQualifying DepositFace BonusEstimated Realized CostDeposit / CostAbuse CasesDecision

Auto-generated Management Findings

Positive Findings

Watch Items

Promotion Architecture

Rules for avoiding campaign conflict, duplicate claims and uncontrolled bonus cost.

Welcome campaigns must be mutually exclusiveSlots Welcome, Live Welcome, Sports Welcome, APK Welcome and 188 Free Spins should have clear compatibility rules. A single FTD should not automatically receive every welcome offer.
One deposit, one promotion unless explicitly allowedEach qualifying deposit should be linked to only one deposit bonus by default. Any stacking exception must be clearly configured.
VIP rank changes access, not automatic paymentVIP-linked promotions can unlock higher rescue, birthday, referral, check-in or switch benefits, but cash is paid only when all campaign conditions are met.
Maintenance and protection serve different purposesMaintenance sets the activity requirement. Protection sets the earliest downgrade date. Both can be used together.
Use realized cost, not only face bonusTrack face bonus issued, expired bonus, forfeited bonus, withdrawn bonus value and resulting NGR by campaign.
Every promotion needs an owner and review dateAssign responsibility for terms, creative, configuration, risk monitoring, reporting and optimization.

Items Requiring Final Confirmation

ItemCurrent InformationRecommended DecisionConfirmed?

90-Day Review Framework

Days 1–30: Conversion

Registration → FTD, welcome campaign selection, average first deposit, second-deposit rate and cost per FTD.

Days 31–60: Retention

Daily deposit bonus usage, unlimited bonus usage, repeat-deposit frequency, D30 retention and VIP upgrades.

Days 61–90: Profitability

GGR, NGR, bonus cost/GGR, rescue and referral quality, abuse rate, maintenance pass and downgrade risk.