Month 1 Launch Targets
Primary target: 3,000 registrations, 300 FTD and RM250,000–RM500,000 deposits. Base planning target is RM350,000.
Customer Conversion Funnel
The VIP and promotion system must improve the second-deposit and 30-day retention stages, not only the first deposit.
Promotion Portfolio Overview
Campaign count, VIP-bound campaigns, launch readiness and estimated Month 1 realized cost.
Portfolio Summary
90-Day Financial Projection
Uses all enabled promotion assumptions, expected realization rates and business costs.
90-Day Summary
Complete Promotion Catalogue
All campaigns from your list are included. Blue fields can be edited. “TBD” items are intentionally left for final business decisions.
| # | Enabled | Promotion | Category | VIP Bound | Bonus Type | Bonus % | Fixed / Spins | Max Bonus | Turnover | Max Withdrawal | Frequency | Status | Audience / Eligibility | Important Terms |
|---|
Campaign Cards
Easy management view for reviewing the objective and readiness of every campaign.
VIP Global Settings
Choose Lifetime, Monthly or Inactivity review mode. Protection starts after an approved upgrade; deposit thresholds control whether the assigned rank remains justified.
Customer-Facing VIP Privileges Comparison
A presentation-style table similar to your reference. Every benefit and requirement value is editable.
| VIP Privileges |
|---|
Internal VIP Promotion Settings
Operational matrix for rescue, birthday, referral, check-in and VIP transfer campaign values.
| Tier | Upgrade Threshold | Deposit Threshold | Weekly Rescue | Birthday Bonus | Referral Rate | Referral Cap | Check-in Min Deposit | Check-in Reward | VIP Transfer Deposit | VIP Transfer Bonus | Service |
|---|
VIP Logic
Deposit Threshold
Controls whether the current tier is justified when an evaluation occurs. In Lifetime mode, the rank can still be adjusted; the system simply does not force a monthly maintenance review.
Protection Days
Prevents downgrade immediately after an approved upgrade or VIP transfer. The member keeps status temporarily, while major bonuses still require a qualifying deposit or claim condition.
Promotion Cost Model
Face bonus issued is not always equal to realized platform cost. The realization rate estimates how much bonus value becomes a true cost after turnover, expiry and forfeiture.
| Promotion | Enabled | Eligibility Base | Claim Rate | Avg Qualifying Deposit | Calculated Face Bonus / Claim | Realization Rate | Month 1 Claims | Month 1 Face Issued | Month 1 Realized Cost | 90-Day Realized Cost | Cost Note |
|---|
Cost Guardrails
Cost Findings
90-Day Business & KPI Simulation
Edit assumptions for each month. Promotion cost is calculated from the full campaign portfolio.
| Metric | Month 1 | Month 2 | Month 3 | 90-Day Total / Average |
|---|
Calculated Financial Results
| Month | FTD | Second Depositors | Active Depositors | Total Deposit | Valid Turnover | GGR | Face Bonus Issued | Realized Promo Cost | NGR |
|---|
90-Day KPI Target Table
Use this as the operating target for acquisition, conversion, retention, VIP and profitability.
| Category | KPI | Month 1 | Month 2 | Month 3 | 90-Day Goal | Management Purpose |
|---|
Simulated Month 1 Management Report
Sample actual figures are included. Edit them to produce your real monthly report.
KPI Performance
| Category | KPI | Target | Actual | Variance | Achievement | Status | Management Comment |
|---|
Campaign Performance Sample
Use this section to identify which promotions generate deposits, repeat behaviour and profitable NGR.
| Promotion | Claims | Qualifying Deposit | Face Bonus | Estimated Realized Cost | Deposit / Cost | Abuse Cases | Decision |
|---|
Auto-generated Management Findings
Positive Findings
Watch Items
Promotion Architecture
Rules for avoiding campaign conflict, duplicate claims and uncontrolled bonus cost.
Items Requiring Final Confirmation
| Item | Current Information | Recommended Decision | Confirmed? |
|---|
90-Day Review Framework
Days 1–30: Conversion
Registration → FTD, welcome campaign selection, average first deposit, second-deposit rate and cost per FTD.
Days 31–60: Retention
Daily deposit bonus usage, unlimited bonus usage, repeat-deposit frequency, D30 retention and VIP upgrades.
Days 61–90: Profitability
GGR, NGR, bonus cost/GGR, rescue and referral quality, abuse rate, maintenance pass and downgrade risk.